The Rise of Rose Gold

This valuable and beautifully toned precious metal is experiencing a revival. But what exactly is rose gold and why is it so popular?

Burnished and blushing, delicate yet durable, this valuable and beautifully toned precious metal is experiencing a revival. But what exactly is rose gold and why is it so popular? 


Rose gold is on the lips and in the stores of designers worldwide, and you don’t have to look far to get glimpses of the season favourite. Jay-Z wore a pink gold Jaeger Le-Couture watch to the Grammys this year. Hayden Panettiere sports a rose gold engagement ring, and rapper Tyga has a rose gold Mercedes. From rings and shoes to bags, or even Xbox controllers, rose gold has you covered. Perhaps rose gold’s rebirth was sparked by Angelina Jolie’s $10 million H. Stern necklace – lauded as one of the most memorable Oscar jewels of all time, or Bulgari’s standout rose gold Serpenti watch. But regardless of the  ash point, there’s no denying that the blush-coloured metal’s popularity is building. 

It’s about time too. “Flattering to most skin tones, rose gold tends to look great on everyone. “Rose gold is amazing – it pulls out the blushy undertones in so many different skin colours,” jewellery designer Ariel Gordon told the Huffington Post. It has the same kind of contrasting elect as yellow gold, but is softer, whilst still making a statement. Most people identify themselves as either a ‘gold person’ or a ‘silver person’. However, rose gold seems to be universally flattering. And beyond skin tone, rose gold looks great with other metal hues – so no need to ditch your beloved white or yellow gold pieces when wearing it. 

The pink-hued precious metal gets its colour from mixing gold with copper, the shade deepening as more copper is added and intensifying over time. However, rose gold is no different than yellow or white gold when it comes to purity. Because pure 24 carat gold is much too soft to be worn every day, other metals like silver, copper, nickel, palladium and zinc are added to make it more durable. It is the copper-coloured alloys added to rose gold that not only create its subtle and delicate flushed colour, but also give it the durability to stand the test of time. 
The appeal of rose gold is clear. Its romantic warmth is both traditional and unusual, ideal for those who want to stand out from the crowd. 

La vie en rose gold. 


Popular in Russia in the late 19th century, imperial jeweller Carl FabergeĢ put rose gold to spectacular use in the celebrated “Moscow Kremlin” egg, commissioned by Czar Nicholas II as a gift for his wife, the Empress Alexandra.

Just a few years later, Cartier, the French jeweller, released the trinity band – a ring that intertwined yellow, white, and rose gold. Flaunted by poet Jean Cocteau, the ring quickly earned iconic status. Pink for love, yellow for fidelity and white for friendship.
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